Owning the Voice of the Customer

Attached is a blog I wrote forImage Results Group ( Link here)  last week about what I have learnt through recently facilitating a number of sessions with team members and their clients. Owning the Voice of your customer is hugely valuable and a strategic advantage. Most never do it & if they do it tends to be through survey with little or no real analysis or actionable follow up.

What do you think?

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