Live what we teach is one of our Core Values and over the last two months we have been getting really clear about what our ideal clients value, what we do well, what we need to improve upon. We have asked them, measured it, defined and launched our “Executive Leadership Program”. This incorporates some of the teachings from the Cornell University Post Graduate program which I have been on this year and other leadership experience and academic study from others across our talented consulting team. This program overarches our 5 Pillars framework which is so highly sought after.
We have defined our target markets, a term that will be familiar to our clients, but which in essence defines those that we design our services and products for. Those that it will add the most value to, growing markets and clients that will happily refer us as a company. We are now in the process of telling our Brand story and adjusting the way we market ourselves using social media and other tools to add value to our networks.
John Spence is absolutely resolute that the biggest challenge in business today is firstly having a simple, clear Strategic plan that all your people understand and align to (the easiest part of the equation) backed up by a relentless focus and plan of how to actually execute it i.e. making it happen. In todays world of constant and fast change this is a real challenge. In this attached video clip John has articulated his reasons for thinking this and exactly why he feels the services offered by The Results Group are such high value.
The insights and research from his work with CEO’s and Companies around North America and the globe echo what we see here in New Zealand, Australia & the USA with our clients. Reducing complexity & focussing on the important (vs the urgent) continues to be the biggest issue CEO’s face. Building a simple Strategic Plan as to how your Company will compete and then actually lead your people to achieve it through focus on delivering value to clients, good measurements (KPI’s) and a conscious plan to build a great culture.
That is what we love to do well and why our purpose is “To make a difference” to the Businesses we work choose to work with.