Anyone can lead in good times, it’s when things are tough that you really see the best leaders in action. At present we are seeing decades worth of change occurring in days as the economic, social & health impacts of Covid-19 reshape whole industries, relationships between countries and the purchasing habits of people globally.
Without a doubt what is setting those businesses with a real future apart from those who are dead in the water are the people leading them. The strategic & proactive boards of directors, the inspiring CEO’s and the tight leadership teams supporting them to deliver change & business outcomes. The great news is that even in constant change some things never change but they are now even more important;
- Inspiring a vision for the future: Leaders must be able to show a brightness of future by articulating a Vision for success. The road leading there might have pivots and turns but being able to quickly paint the future and to sell it to those you lead is the basis of inspiration. People want to be inspired & well lead. Keep the Purpose of the Company at the forefront of all you do and live the values.
- Team first: Your team composition, sense of tightness, professional skills, engagement and focus will ensure your clients are well looked after. Your team always comes before clients. This means team meetings, one on ones and planning sessions are priority number one. Have fun, live the values, over communicate & ensure the tough conversations are on the table.
- Being close to your clients: Know what is going on with them, what they need, what they value & how you can help them. Call them, video them, survey them and focus on their success and wellbeing. There has never been a time that this is more important. Solve their problems by knowing what keeps them awake at night.
- Partnerships: Partner with the best suppliers & collaborate with competitors & other like minded organisations within your supply chain. Long term & win/win solutions that keep clients at the centre of all you do add massive value to your business ecosystem.
- Plan, Plan & Plan: Contingency planning, involving the collective skills of your Board of Directors, Advisory Board, external Advisors and leadership team often and regularly keeps you ahead of the curve. Having had difficult discussions and having modelled financial scenarios allows a fast transition as the situation evolves. Bank the lessons learnt and constantly challenge the status quo – reimagine what is needed to deliver success in the future. Make good clear decisions & iterate them as the situation changes.
- Ask for Help: Seek Support & Coaching: Any leader at the top of their game needs an eco-system of people around them whom they can ask advice, share reflections with and in many cases share ideas. Some of these are coaches you pay for but most are peers and people in your network whose advice you value. Hang out with them often and shoot the breeze. You can’t get it all right but with a good network it is hard to get the big stuff totally wrong.
- Invest in yourself: Keep fit, sleep lots, hang out with family/friends & find time to read, watch videos and learn. Reflect in writing and revisit these ideas and reflections often as you plan.
In tough times those who can adapt, learn, inspire others and who take action early will have the resilience to succeed.
“Anyone can lead in good times” – You earn your money as a leader when times are tough.