Leading: The Fine Art of Story Telling

The Army is a culture of history, rituals, traditions and story telling. Soldiers tell stories of hardship, often using humour as a medium. Taking the piss out of one another, laughing when things get tough, keeping it real and connecting with each other. One of the things I loved about being a professional soldier and now as a Battalion Commander in the Army reserve is the camaraderie of being part of an Infantry unit. Like minded people, prepared to serve connected by common purpose, experience and at times hardship, overseas and in harms way.

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South West Africa, 1996

In fact we as humans are genetically hardwired to tell stories. In ancient times in all cultures the art of storytelling was the the “google” of the time. This was how methodology, family history and lessons learnt were passed on to the next generation. It was human connection, the entertainment of the time, education of the time and the essence of tribe.

In the modern world this lives on in movies, youtube, games, the entertainment industry, book etc. In many ways things have not changed even if the methods of delivery might have. As a leadership tool the ability to connect people through stories is a skill that greatly enhances effectiveness. Telling a story is a great way to teach, inspire, influence and connect. The best CEO’s and leaders I know are the best storytellers. I love Tom Peters analogy “Manage by storying about”.

Here is 2 mins on the subject from a recent leadership panel I took part in;

Leadership is not About Making Everyone Happy

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If a leader is action orientated, future focused, consistent, fair, has courageous conversations, coaches, mentors and cares about those they lead…………. a respect and a bond of trust will be established through shared experience. This leads to friendship over time. It does not mean things will always be happy.

I agree with the quote……..sell ice cream if you want to make people happy.

The Team in Action.

Every day and every week our team of clever leaders are lucky enough to influence and support some iconic brands and high performance leaders. As a premium brand focussed on making a significant impact we work with selected organisations across New Zealand, Australia and the USA. This video outlines some of our recent work and I am proud to lead it.