Smashing the Norm: Business Advisory

We are passionate about disrupting Business Advisory.

In fact our Company Mission is to totally disrupt Business Advisory by 2020 as we continue to evolve a premium Advisory Brand focussed on Disciplined Execution and High Performance Leadership.

Why?

Lets face it the current status quo really has to change to meet the demands of modern business leaders who seek support in solving complex problems. Problems created by the increasing pace of constant change and disruption.

Too often conservative middle aged men sit in judgement, dispensing advice backed by education and professional development that ended in the 1990’s and talking about solutions that have worked historically.

At its worst traditional Advisers expect to charge a premium for this advice and yet they have never walked in the shoes of those they seek to influence. They have never led a business, never risked all as an entrepreneur and they don’t have the scars, stories and lessons learnt from experiencing failure, success and from practical application. They are not people leaders and yet they seek to advise, develop & influence leaders who are.

Worse still they don’t typically ask their clients for any feedback nor ensure that what they are doing is effective & of value value. They struggle with practical application of theory & struggle to get clients to execute their advice. Often there is constant muttering & frustration as to why this happens.

I personally have worked with many professional services companies who openly state they are client centric and yet they seek no client feedback. Their fees are dropping so they finally forced to react and seek change.

In one case it had been 12 years since a company had completed any feedback survey of their clients. Think about the arrogance of that. They assume they know what it is their clients need but never go beyond individual opinions.

When surveys are finally deployed they discover to their horror that their current reality does not match their assumptions and that they have a huge training, R & D and leadership development gap to close. Too complacent and comfortable to really care about their clients needs.

Many times I have challenged an absurd desire to spend time refocussing on their client relationships prior to measuring client loyalty or engagement because they fear the results.

Amateurs
Wait until you hire an amateur…..makes you realise the value of having a professional on board.

Business Advisors of the future must;

  • Be experienced leaders who lead by example with their own Business practices and actively see themselves as leaders and influencers. Advisors who make things happen, can influence people through real stories of practical application and who can coach, mentor and guide other clever people. They must have people skills (EQ) and empathy.
  • Own the voice of their customer. They must have an up to date (& data based) understanding of what their customers really want and need. In fact the top advisers are pro-active and bring solutions to their customers before they know they need them. They anticipate needs rather than react to immediate situations.
  • Have humility and respect always.
  • Be future focussed and have a passion for lifelong learning. If you are as good as you will ever be it’s just not going to cut it. Academic qualifications are table stakes and the start point not the end game. They must provide clarity and inspire confidence for those they serve by constantly up skilling and learning.
  • Bring researched frameworks & networks of like minded people. The day of the individual guru with all the answers is gone. Business today is simply too complex to know everything. The best Advisors will connect customers to other leaders, professional advisors and collaboratively bring unique solutions to complex problems.
  • Measure and manage & clearly demonstrate massive value. This will not always be financially driven either, rather it will vary from customer to customer.

So thats why we do what we do. These are but some of the reasons we are on a mission to disrupt Business Advisory. Business leaders expect and need more and this is not opinion….. we ask them regularly and have done for many years.

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